a tough nut to crack

a tough nut to crack

During a briefing meeting, the client who commissioned this print campaign, commented that getting businesses to come on board with them was “a tough nut to crack”, but once they were on board they loved their service. The line stuck with us and the concept was developed from there. The idea of applying just enough pressure to open up (the walnut) without ruining the contents was loved by all. The photography was carefully directed to fit the page designs.

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