E-commerce websites

An e-commerce website has a different set of priorities from marketing and content provision websites. For a start, we can very easily measure our return on investment through an e-commerce site. It’s tempting for clients to take a ‘built it and they will come’ approach to e-commerce websites, without looking at brand, instilling buyer confidence, online marketing and all those fuzzy warm extras that make us choose one online supplier over another. We take a holistic view of e-commerce development – we work with clients to understand how their business works and who their customers are, before we even think about chattering about inspiring buyer confidence, shopping carts, conversion techniques, secure layers and payment gateways…