Accessibility, outside of the web world, describes the degree to which an environment, service product or device is accessible to as many people as possible. We carry this inclusive approach into our technical, usability and visual design.
We are looking for an elegance and clarity in the ways we produce code, design websites and user interaction with content and navigation.
We want to know how easy it was for users to learn they first time they used a design? How quickly they preformed a task? How easy it was to come back to the design later without having to relearn the task? If there are any constant errors made in interaction and how easy it is to resolve them? We want to know how the overall experience was for users. This might all sound like we are a little obsessive, but these things are your brand experience online. These things shape users judgment of your company.